Marketing Communications
2016 – present
Online Marketing (Web-based marketing communication): Content Planning/Writing
Scope of Work:
- Plan contents (articles, products’ description, Website pages, Brand Story .etc) on website by using SEO approach in a creative direction with knowledge of basic HTML and CSS
- Plan website’s structure: E-commerce
- Provide contents for website with decent language, word amount, and good internet etiquette.
- Strategize content plan.
(Graphic design can be provided if agreed upon beforehand, but I prefer to work with a graphic design specialist)
Platforms I’ve worked on:
- General CMS, WordPress, Shopify, Magento
Read some of my articles at https://pokchanymph.contently.com/
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Online Marketing (Social Media Communication ): Content Planning/Writing
Scope of Work:
- Providing a monthly or weekly Content Calendar to client.
- Provide creative direction according to brands’identity, CI, guidelines.
- Provide clear, creative, attractive image copies and post copies.
- Provide result’s analysis with the help of other performance marketing specialists.
(Graphic design can be provided if agreed upon beforehand, but I prefer to work with a graphic design specialist)
Platforms I’ve worked on:
- Line
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Brand Communication: Packaging
Scope of Work:
- Provide creative direction according to brands’ identity, Brand Story, CI, guidelines to the team.
- Copywrite contents on products’ label with a thorough research on FDA guideline.
- Create catchy taglines for each product.
Products:
- Cosmetics
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Prints
Scope of Work:
- Provide creative direction & managing contents in the prints
- Design artworks
- Administer the process of printing; contacting printing houses, coordinating between teams
Roles:
- Graphic Designer
- Editor
- Editor-in-Chief
Platforms I’ve worked on:
- University’s prints such as program booklet, magazine
The works presented on this page are already published, and are a mix of works when I was working individually as a freelancer, and also the ones when I was working as a/an employee/student under these organizations listed below:
- Garçon!
- Epic AI Marketing
- Chulalongkorn University
The works under any NDAs will not be presented here.