Marketing Communications

2016 – present

Online Marketing (Web-based marketing communication): Content Planning/Writing

Scope of Work:

  • Plan contents (articles, products’ description, Website pages, Brand Story .etc) on website by using SEO approach in a creative direction with knowledge of basic HTML and CSS
  • Plan website’s structure: E-commerce
  • Provide contents for website with decent language, word amount, and good internet etiquette.
  • Strategize content plan.

(Graphic design can be provided if agreed upon beforehand, but I prefer to work with a graphic design specialist)

Platforms I’ve worked on:

  • General CMS, WordPress, Shopify

Read some of my articles at https://pokchanymph.contently.com/

Online Marketing (Social Media Communication ): Content Planning/Writing

Scope of Work:

  • Providing a monthly or weekly Content Calendar to client.
  • Provide creative direction according to brands’identity, CI, guidelines.
  • Provide clear, creative, attractive image copies and post copies.
  • Provide result’s analysis with the help of other performance marketing specialists.

(Graphic design can be provided if agreed upon beforehand, but I prefer to work with a graphic design specialist)

Platforms I’ve worked on:

  • Facebook
  • Instagram
  • Line

Brand Communication: Packaging

Scope of Work:

  • Provide creative direction according to brands’ identity, Brand Story, CI, guidelines to the team.
  • Copywrite contents on products’ label with a thorough research on FDA guideline.
  • Create catchy taglines for each product.

Products:

  • Cosmetics

Prints

Scope of Work:

  • Provide creative direction & managing contents in the prints
  • Design artworks
  • Administer the process of printing; contacting printing houses, coordinating between teams
Roles:
  • Graphic Designer
  • Editor
  • Editor-in-Chief

Platforms I’ve worked on:

  • University’s prints such as program booklet, magazine
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20+ pages program (booklet)

The works presented on this page are already published, and are a mix of works when I was working individually as a freelancer, and also the ones when I was working as a/an employee/student under these organizations listed below:

  • Garçon!
  • Epic AI Marketing
  • Chulalongkorn University

The works under any NDAs will not be presented here.